Here’s why your B2B campaign isn’t converting traffic to leads

In the past seven years of leading B2B campaigns, I have had the opportunity to work very closely with enterprise clients and tech teams on developing campaign strategies, content, landing pages, banners, and eDMs with lead generation as the key objective. With the right strategy and assets, generating tonnes of traffic can be easily achieved, but converting traffic into qualified leads—then into opportunities and sales—remains a challenge for most B2B marketers. Here are some reasons: